What: A Japanese airline explores new ways to save fuel and weight by proposing new services to customers.

Why it is important:  A world where purchasing will become just an option and not a need is appearing in between the lines with this initiative.

Japan Airlines (JAL) has launched a year-long experiment that offers visitors to Japan the chance to rent their clothes upon arrival.

The rental clothes, which are a mix of excess stock from retailers and second-hand items collected by a partner company, will be delivered to a visitor's hotel or Airbnb accommodation and collected at the end of the stay to be washed and recycled.

This trial scheme, known as "Any Wear, Anywhere", is designed to promote sustainable tourism by reducing luggage weight and, therefore, carbon dioxide emissions from flights. The scheme's launch coincides with a period of rapid growth in visitor numbers to Japan following the easing of pandemic-related travel restrictions.

JAL airlines offers tourists to rent their clothes at destination