J.C. Penney targets IT, e-commerce overhaul with new executives
What: J.C. Penney is accelerating its digital transformation by appointing two technology executives to its C-suite.
Why it’s important: Sharmeelee Bala will serve as J.C. Penney's chief information officer and Katie Mullen will join J.C. Penney as the company's chief digital and transformation officer.
The top IT priority for now is supporting e-commerce, a vital component of operations in the context of changing consumer behaviour, as the pandemic has accelerated digitization plans by one to two years.
J.C. Penney targets IT, e-commerce overhaul with new executives
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