J.C. Penney’s new marketing chief
What: J.C Penney has announced that John Aylward will take on the chief marketing officer position on June 6.
Why it is important: Aylward is being brought in to help further the company’s omnichannel strategy and “lead the marketing strategy, creative, visual merchandising and store design, and customer engagement teams,” according to their press release.
The department store last month launched a marketing campaign with the theme “Shopping is back!” The retailer is attempting yet another reset after high turnover in the C-suite, a bankruptcy and new ownership.
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