Isetan store to offer virtual reality shopping

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 |  
Mar 2021
 |  
NHK WORLD - JAPAN News
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What: Isetan Mitsukoshi started the service through a dedicated smartphone app.


Why is it important: the company mainly targets younger customers.


Shoppers can move around the virtual reproduction of the operator's flagship Isetan store in Tokyo's Shinjuku district.


Computer-generated sales clerks will appear on the screen, and customers can chat with staff at the actual department store.


Shoppers can select from 400 products including cosmetics.


Isetan store to offer virtual reality shopping