Instagram to remove shopping tab
What: Instagram is removing its “Shop” tab from the homepage navigation to change the way consumers access commerce in its app.
Why it is important: Commerce remains important for Instagram as they make it is easier for people to discover and shop products throughout the app from feed, stories, reels and innovation.
Instagram said that the navigation bar update, which also includes moving the content creation button to the centre, is part of an effort to make it easier for people to share and connect with their friends and interests.
As Meta finds its footing in the social commerce space, some data suggest the channel could grow faster than e-commerce overall. Gen Z and millennial consumers are predicted to lead growth, accounting for 62% of global social commerce spend by 2025.
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