Instagram tests new broadcast channel
What: Instagram is testing a new one-to-many broadcast tool that allows creators to keep followers up to date in a quick and casual way.
Why it is important: Retailers and brands will have a new way to reach and connect with their customers through this tool.
The new feature will allow followers to respond by polls and reactions, eliminating a comment section.
Users will have access to Broadcast Channels in their Instagram inbox, where they can join a channel to be notified when updates are posted.
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