What: Meta has launched the ability for users to pay for products within Instagram chats streamlining the customer journey within social commerce.

Why it is important: This new feature allows for small- and medium-sized businesses to integrate selling, purchasing, and after-sales into the conversations with clients.

Qualified businesses on Instagram can directly convert customer inquiries and interests into purchases using Meta Pay, without users needing to leave the chat to make a purchase. Completed orders can also be tracked in the same chat. The chat becomes a one-stop space for inquiry, purchase, tracking, and follow-up questions.

Meta is continuing their mission of growing social commerce on its platforms with its pay-in-chat features that create a more efficient and personalized customer experience.

Instagram launches pay-in-chat