Instagram ends live shopping
What: After a year of experimenting, the company announced that it would remove the shopping capability from live broadcasting.
Why it is important: Live online shopping was predicted to go viral in 2023, but the featuring was underperforming on the app.
Users will still be able to set up and run their shop on Instagram as the platform continues to invest in shopping experiences that provide the most value for customers and businesses.
According to Instagram’s data, 90% of users follow at least one business on the platform.
Instagram’s current shopping strategy is about capturing consumers at the moment of inspiration, not pushing shopping in their faces at every turn.
Related posts
When the AI wave crashes: What history, behaviour and markets tell us
When the AI wave crashes: What history, behaviour and markets tell us
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
Nordstrom’s Manhattan flagship has transformed holiday shopping into a playful experience
Nordstrom’s Manhattan flagship has transformed holiday shopping into a playful experience
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript