What: NFTs are coming to Instagram with various applications within the social media platform.

Why it is important: A brand or retailer selling NFTs will get more reach and awareness on Instagram through the huge user base. More visibility means more opportunities for education which can lead to potential monetisation opportunities and greater adoption rates.

After testing it in May, Instagram’s Digital Collectibles feature, which allows people to share NFTs on their feeds, will be rolled out to people in more than 100 countries. People will be able to share images of their NFTs by connecting their crypto wallets and will be able to tag creators and owners. Crypto wallets Coinbase and Dapper will now be supported, in addition to MetaMask, Rainbow and Trust Wallet.

Instagram plans to expand the NFT functions within the app to establish AR filters that incorporate NFTs. Rival Snap chat is ahead for digital fashion through AR having let artists begin testing NFT AR filters in July.

Instagram becomes NFT compatible