Inside the John Lewis nightmare

News
 |  
Oct 2021
 |  
Financial Times
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What: John-Lewis has been a staple to the British community, but in an age of Instagram and Amazon, beautiful stores that treat their employees well lose their allure.

Why it is important: Department stores need to be more agile to stay relevant in the eyes of young shoppers and in the age of ecommerce.

John Lewis is going through the ‘greatest scale of change’ as it enters a new market of offering homes and financial products to customers as the retail business struggles. British department stores such as Debenhams, House of Fraser, and Topshop have all failed to adapt and survive as shells of themselves. Retail chains that have flourished, have all been agile exceptions.

John Lewis recorded its first loss last year and did not pay a bonus to its 80,000 plus employees that are referred to as ‘partners’. With losses and layoffs, the partnership model of John Lewis is starting to lose its shine.

In response to Amazon Prime, John Lewis is looking into a ‘pseudo-membership’ loyalty programme across John Lewis and Waitross which will grant members free delivery and a day early access to Black Friday sales

John Lewis is also looking into creating 15-20 smaller convenience stores offering click-and-collect.

Inside the John Lewis nightmare