What: LVMH has been developing an "AI Factory" to enhance efficiency and improve customer experience across its luxury brands.

Why it is important: This strategic use of AI positions LVMH at the forefront of innovation in the luxury sector, helping to maintain its competitive edge while ensuring ethical and responsible AI usage.

LVMH's AI Factory, directed by Axel de Goursac, is a comprehensive initiative to integrate AI within the company's luxury brands, including Louis Vuitton, Dior, and Tiffany & Co. The AI Factory provides modular, adaptable algorithms that support various business needs such as e-commerce recommendations, client advisor enhancements, and product forecasting. Partnering with Stanford University's Institute for Human-Centred Artificial Intelligence, LVMH is committed to ethical AI practices. The company avoids direct customer-facing AI tools, focusing instead on augmenting its workforce. Plans include extensive employee training in AI and exploring generative AI applications for content creation and sustainability.

Inside LVMH’s AI Factory