What: Indian e-commerce player Myntra opens physical stores in a Bengaluru mall.

Why it is important: Forget about the Amazon demise: pure players are still eager to go physical.

Myntra's B2B wholesale division has launched eight stores in a single day at the new Phoenix Mall of Asia in North Bengaluru. The stores include international and in-house brands like Mango, Nautica, and House of Pataudi. This opening marks a milestone for Myntra and introduces the first new format French Connection store in India. Myntra, an online marketplace based in Bengaluru, features over 6000 brands and the Phoenix Mall of Asia showcases a mix of international, national, and debut brands in Bengaluru.

Indian e-commerce player Myntra opens stores in mall