What: The Robin Report explores what is going on in KSA, seen as the next Dubai.

Why it is important: Middle East is a growing region, and Saudia Arabia is clearly a relay of growth.

Saudi Arabia is positioning itself as an attractive growth market, with 63% of its 32.2 million inhabitants under the age of 30. The country is undergoing an extraordinary real estate-led development boom, driven by ambitious "giga-projects" that aim to shift the tourism and retail axis away from Dubai and Abu Dhabi.

The best known project is Neom, a 10,200 square mile region featuring a linear city called The Line. Other major developments include Diriyah, a $63.2 billion mixed-use project; Jubbah, a 540,000 square foot tourist hotspot; and New Murabba, a 7.3 square mile new downtown for the capital Riyadh. These massive projects are redefining the country's ambition and inviting the world to visit.

As real estate booms, the Saudi retail market is expected to grow over 4% annually from 2022-2027, reaching $155 billion. The market is shifting towards organized retail, with local brands expected to make up 80% of the sector by 2030. Luxury brands are also flocking to the kingdom, attracted by the growing participation of women in the workforce and rising consumer appetite for premium offerings. Overall, Saudi Arabia is positioning itself as the next major retail and tourism hub, challenging Dubai's dominance in the region.

In the Middle East, Saudia Arabia is a rising market Block to display a Theme, Tag and Date