Ikea to test multi-brand sales platform
According to its CEO interviewed by the Financial Times, Ikea will begin testing a multi-brand platform. It is currently finalising details of its selling on a third-party website such as Amazon or Alibaba. But the company says there is room for another type of platform between those big global platforms and the company's own website. He cites Zalando as an example for fashion. Ikea, which is engaging in a major transformation, has begun testing leasing furniture, selling on other websites and city-centre smaller stores.
article: is ikea ready to rundle?
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