What: Ikea’s international brick& mortar expansion is not limited to countries where it is already present.

Why it is important: Ikea follows different strategies at the same time but always in city centres: small stores, huge stores or conceptual experiences, apparently to the detriment of the suburban big boxes that used to be its trademark. Can this be an opportunity for department stores?

Ikea will open early next year its first location in Indonesia, in the Mall Taman Anggrej in West Jakarta. The store will span over 10,000 sqm and two stories and will allow customers to access the full product range.

In addition, the store will include pickup point to collect online purchases.

Ikea to open first mall store in Indonesia