What: Ikea considers the US as a strategic market for their development.

Why it is important: The company has been extremely active on all continents, actively testing many different formats, as we continuously reported. The US iteration will certainly come with innovations once again.

IKEA is set to invest $2.2 billion in the U.S. market over the next three years, opening eight new stores and expanding its fulfillment network.

This move, which will create 2,000 jobs, defies the store-closing trend seen among other big retailers. According to IKEA US CEO Javier Quinones, the U.S. is a priority market and offers great potential for growth.

The company plans to open large-format stores, nine Plan & Order locations for design consultations, and 900 new pickup points for online orders. IKEA will also invest in digital innovations and improve fulfillment capabilities for its existing stores.

Despite predictions of a wave of store closures in the home furnishing sector, IKEA remains confident in its growth strategy, focusing on an omnichannel approach that combines physical and online retail experiences.

Ikea plans massive investments in the US