Ikea has opened its 10th store in Japan, in Aichi, a district of Nagoya. Forty-five years ago, Ikea had an outlet in the Meitetsu department store in the same area. It was popular among young women who saw it as a visionary store offering a new lifestyle. Ikea also opened a shop in the Tokyu department store in Shibuya, Tokyo, around the same time. The problem in those days was that the furniture needed to be assembled by the customer who expected articles to be delivered as complete products. It was also not a good fit for department stores since items took up too much display floor space.