Ikea launches limited-edition fitness collection

News
 |  
Dec 2023
 |  
WWD
Save to favorites
Your item is now saved. It can take a few minutes to sync into your saved list.

What: Ikea is launching a 19-piece limited-edition fitness collection called Dajlien.

Why it is important: The collection aims to bridge the gap between home and active life while recognizing that training can take many shapes and forms.

With products ranging from $4 to $135, the collection includes training weights, an air purifier, an exercise mat, and a belt bag. It was developed to address the trend of women and teen girls dropping out of sports and fitness activities. The products are sleek and designed for small-space living, with storage units for the equipment. The items feature unique geometric shapes and are intentionally designed to look different from typical fitness gear.

It is set to launch in January and will be available for six months or until sold out, and it's intended to offer at-home fitness options for everyone, regardless of space or level of fitness.


Ikea launches limited-edition fitness collection