Ikea collaborates with gaming computers manufacturers
What: a cross-industry collaboration for the Chinese Market
Why it is important: we explored during the Cross-functional meeting dedicated to space productivity the kind of out-of-the box partnerships helping to generate additional turnover. This is an example.
Ikea teams up with Asus, manufacturer of gaming PCs, to develop a specially adapted range of furniture at very competitive level. Smartly, Ikea uses this collaboration to penetrate the Chinese market, with a well-focused price range.
Ikea teams with Asus to launch furniture for gamers
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