What: Hyundai is looking at making its international visitors loyal by designing a specific program for them.

Why it is important: All Asian retailers are now engaged in trying to lure in the regional customer through new programs. Discounts and value for money remain the norm for such programs.

Hyundai Department Store has launched H Point Global, a new membership service specifically tailored for foreign customers. This initiative is aimed at boosting tourism in South Korea and expanding the department store's international customer base. H Point Global centralizes services from Hyundai's various retail outlets, department stores, and duty-free shops, allowing members to enjoy benefits across the brand's locations. Foreigners can easily join the program by downloading the H Point Global app from the Hyundai Department Store’s website and registering their passport details.

Members of H Point Global are entitled to a range of perks. They can accumulate points up to KRW 100,000 and receive special discounts and rebates of up to 7% on purchases at Hyundai department stores and duty-free shops. Additionally, the membership card facilitates easy booking of reservations at select restaurants within Hyundai's store chain, including The Hyundai Seoul, popular among international visitors. The program also offers convenient booking services for taxis and other amenities, with service providers linked directly to the membership cards.

Hyundai Introduces Membership For Foreign Shoppers