What: Hyundai department stores introduces a new tool for advertisers with AI helping to create content matching products

Why it is important: When it comes to creating new usages with AI, we have not yet seen the limits of such ideas.

Hyundai Department Store has partnered with Giant Step to launch "One Step," an AI-driven program designed to create advertising images. This initiative, part of the store's accelerating digital transformation, allows users to generate ad visuals by inputting relevant keywords about an event or theme, such as "sea beach" and "relaxing vacation." Introduced on Hyundai's online platform, The Hyundai Dotcom, in May, the trial of One Step demonstrated a significant improvement in engagement, doubling the click-through rate compared to previous methods.

Building on this successful pilot, Hyundai plans to initially apply One Step for creating advertisements on The Hyundai Dotcom, with future expansions slated for offline events. This AI tool not only enhances advertising effectiveness but also frees up staff to focus on more creative tasks by automating the production of consistent and differentiated advertising visuals.

This development follows Hyundai Department Store's recent introductions of other AI solutions, including AI copywriter 'Lewis,' AI chatbot 'Jelpo,' and a customer behavior analysis program 'RTS' for super-personalized marketing, marking significant strides in the company's comprehensive digital transformation strategy.

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