What: A series of NFTs are launched in order to generate excitement among Hyundi customers.

Why it is important: The metaverse and web3 craze is not over, but simply morphing into lower sized operations. However, the bridge to the digital world is still important to build.

Hyundai Department Store Duty Free is leveraging NFT marketing to enhance customer interaction via novel experiences and activities. They recently created digital characters and launched online/offline pop-up stores.

The pop-up store located in the Hyundai Department Store Duty Free Trade Center exhibits and sells digital art/goods featuring the characters Newnique Traveler and Banana Noma. A special sale of 100 credit card-shaped gold bars featuring character logos is available, and customers who purchase these receive a free digital character NFT. A virtual pop-up store named 'The Lost Cosmos' has also been set up where customers can buy a range of items including gold bars and apparel.

Through these ventures, Hyundai aims to expand its sales channels via virtual spaces, offer unique experiences, and take the lead in the digital trends of the Korean duty-free market.

Hyundai Duty Free expands NDT Marketing