Massive retailer Hudson's Bay Co. says it will showcase 12 new and established homegrown talents at a pop-up showcase this September curated by the Toronto-based fashion management firm, The Collections. Hudson's Bay president Alison Coville says the three-month project is meant to give a national platform to Canadian designers who otherwise struggle to break through. The pop-up launches Sept. 4 at five locations across the country, including two stores in downtown Toronto, and one each in Montreal, Vancouver and Calgary.

While shoppers seem increasingly headed to e-commerce, Coville expects this showcase will entice shoppers back to brick-and-mortar Hudson's Bay stores. "There's entertainment value to see what's new and see what's exciting," she says, adding that a strong patriotism will also help encourage shoppers to buy Canadian.

All five stores will feature designers Mikhael Kale, Pedram, S.P. Badu, WIL Studios, WRKDEPT, Hilary MacMillan and Sid Neigum. The Vancouver and Toronto Queen Street location will also include Atelier Guarin, Markoo and New York-based Daniel Gregory Natale, and accessories by Biko and Cuchara. Their wares will also be available online at www.thebay.com.