What: The partnership marks the beauty company's entry into Canada and is expected to grow over time.

Why it is important: Between HBC and Space NK, it’s a wholesale relationship, which Space NK calls “wholesale-plus.” The Bay buys the products that are sourced by Space NK.

Space NK, the beauty destination found online and in stores in the U.S., the U.K. and Ireland, is entering Canada through a partnership with the Hudson’s Bay Co.

An array of indie, niche and premium brands for skin care, makeup and hair care sourced by Space NK launches today on thebay.com. Space NK shops will appear inside three Hudson’s Bay flagship stores in early October: Yorkdale, Montreal and Vancouver. The Space NK shops-in-shop will range from 550 to 1,000 square feet.

In North America, Space NK currently has shops inside select Bloomingdale’s and Nordstrom stores, which have also been shifting to more of a wholesale model, from a concession model with Space NK.

Hudson’s Bay Co. Makes Room for Space NK