Hudson's Bay announced its first foray into beauty and skincare with the launch of Les Essentiels. The new collection includes serums, primer, mascara, colour stick and under eye mask; all paraben-, sulphate-, Phthalate- and cruelty-free. Prices range from $35 to $60, putting Hudson's Bay private label slightly above drugstore brands but below some of the luxury brands it already carries in its beauty section.

The collection was exclusively developed for Hudson's Bay by Brittny Robins through her new Beauty Architecture company, By Britt. "The collection is specially-designed to bring together dynamic natural ingredients and functionality through an inclusive selection that will help Canadians feel their best and most confident selves." Said Robins.

Catherine Kelly, VP Cosmetics at Hudson's Bay, said "This first signature beauty line for Hudson's Bay is an opportunity to not only offer our own point of view on simple yet sophisticated beauty essentials, but to also partner with and champion a Canadian talent like Brittny who has proven herself through her deep expertise and passion for the industry."

The line will launch this month at select Hudson's Bay stores and online at thebay.com.

press release: Hudson's Bay launches private label beauty products