What: Hudson’s Bay is embarking on an ambitious plan to upgrade its flagship properties in its home country of Canada.

Why is it important: The retail group announced that it will build a 25-story office tower, as well as “transform” its existing retail space in downtown Montreal.

The mixed-use real estate project is expected to be underway by 2023, with its completion targeted for 2027. According to president and CEO Iain Nairn, the development will include a “curated assortment” of merchandise in a “digitally connected store with elevated service.”

The office tower will align with LEED standards. “This project presents an opportunity to establish a multi-functional store that continues to offer the brands and services that Canadians trust us to deliver, while developing new uses for space, such as showrooms or concierge services, that reflect the modern lifestyles of our customers and the vibrancy of downtown Montreal,” Nairn said.

Hudson’s Bay Flagship in Downtown Montreal to Undergo Transformation