What: Retailers and brands are making plans ahead of pending textile regulations in the EU. But until green claims get approved by regulators in the European Union, retailers, brands, suppliers and customers are in a bit of a limbo.

Why it is important: Understanding how to prepare for compliance before it is pushed into effect is the big overlying question in the retail world. On March 23, 2023, the European Commission will reveal its proposed regulation for the Circular Economy Action Plan.

Textile laws are meant to be adopted over the next few years, but in the meantime there have been many delays due to attempts for increased clarity and accuracy.  The Circular Economy Action Plan ensures clothing sold in the EU is designed for longevity. Under the Ecodesign for Sustainable Products Initiative, by 2030 textiles sold in the EU market should be “long-lived and recyclable,” “free of hazardous substances,” and produced in “respect of social rights and the environment.”

A major area that will be addressed that impacts the fashion industry heavily will be on regulation regarding green claims. This can impact eco-labels, making sure that all claims are backed by data and are not vague, misleading, or unfounded.

What can companies do now while things get sorted out? Some state that it is important to show support by pledging to comply. The future will be digital, therefore traceability and sustainable initiatives will more than likely be backed by QR codes and digital passports. Overall fashion companies need to shift the focus to higher quality products and move away from fast fashion models in order to be ready for future regulation.

How to comply with EU textile laws