What: Selfridges strategy for reopening on 12 April.

Why is it important: The famous department stores bets on sustainability.

Last year, Selfridges “Project Earth” was launched when the store opened between lockdowns. It’s an on-going, five-year move towards greater sustainability including only using PVC-free vinyl, signage for the project will be from recyclable and sustainably-sourced materials. As part of “Good Nature”, the creative theme for Selfridges that will run through 2021, and while the shop waits to reopen, a weekly podcast examines the relationship between pleasure and nature.

The shop’s windows, rather than having merchandise, will feature a single image commissioned from artists, and will be shown across the stores, both London, Manchester and Birmingham. Independent stores within Selfridges will feature vintage and upcycled products from iconic outdoor brands including the North Face “Nuptse”. Other sections will be devoted to rental rather than purchase, a repair concierge will be on hand.

There will also be an “experience concierge” who will be able to put together opportunities, from skate sessions to a collection of treatments in the beauty studios and meals, including the new restaurant concept Hive, where specially built beehives will also receive their first colonies.

How One London Department Store Is Planning To Thrive In 2021