Nordstrom’s president of stores talks to WWD about how they are navigating Covi-19.

Nordstrom is expecting a 50-50 split in business between stores and digital by the end of the year. They are expecting similar constraints through to next spring, but there is too much uncertainty to make precise plans at this stage. A lot of effort is being directed at the stores:

• The Nordstrom anniversary sale will run from 19 August to 30 August
• Speed and convenience are key
• Nordstrom Rack and its website are doing well
• They will need even more experience in stores after Covid restrictions such as food, service, compelling assortments…
• Stores will become even more “third places” where people meet and connect
• Supply chains need to be ever more flexible to cope with changing patterns and trends
• There is a need to pay special attention to employees and the Nordstrom culture which runs the risk of deteriorating without physical contact

Jamie Nordstrom on Navigating Nordstrom Through COVID-19