What: JD Sports is driving its global growth through international expansion, upgrading its stores, and staying ahead of trends in the sports-fashion market.

Why it is important: JD Sports’ strategic focus on international expansion, enhancing store experiences, and its agile approach to capitalising on emerging trends are critical to its success in becoming a leading global sports-fashion powerhouse. These strategies allow the retailer to outperform competitors and secure its position in key markets worldwide.

JD Sports is aggressively pursuing global growth through three primary strategies. First, the retailer is expanding its international footprint by opening 250 to 350 stores annually, with a significant focus on under-penetrated markets such as the US and Europe. Second, JD Sports is enhancing its store experience by revamping existing locations, with the Westfield Stratford store becoming its highest turnover and footfall shop globally. The retailer plans to roll out similar upgrades across other major flagships. Third, JD Sports leverages its global presence and multi-brand model to stay ahead of trends, as evidenced by its early investment in Adidas Samba, which became a top-selling product in the US. These efforts are central to JD Sports' goal of achieving double-digit sales growth and increasing market share in key regions.

How JD Sports is driving global growth: Key strategies