How impactful were the digital fashion week shows?

News
 |  
Jul 2020
 |  
Business of Fashion
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NEWS July 2020
NEWS July 2020


A disappointment: the digital Fashion Weeks were "a flop". Even brands with physical show (Jacquemus, Etro) garnered a smaller audience than last year. Launchmetrics predicts that physical shows will remain the norm, and the challenge lies in the amplification of share-worthy moments both offline and online.


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How impactful were the digital fashion shows?