How Hudson Yards defied its haters and became New York’s top mall

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Apr 2024
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What: Hudson Yards in New York City has transformed into a leading shopping destination, overcoming initial skepticism and pandemic challenges through a dynamic mix of stores, restaurants, and attractions.

Why it is important: The success of Hudson Yards highlights the potential for mixed-use developments to thrive even in the face of significant obstacles, such as public criticism and global health crises. By continuously adapting its retail, dining, and entertainment offerings, Hudson Yards has managed to draw both locals and tourists, contributing significantly to the city's economy and reshaping perceptions of the area.


Initially met with criticism for its perceived lack of soul and luxury orientation, Hudson Yards has defied detractors by evolving into one of New York's most frequented malls. Following a rough start marked by the departure of major tenants like Neiman Marcus and the impact of COVID-19 lockdowns, the development has rebounded impressively. Last year, it saw a 19% increase in average monthly visits, outpacing other renowned shopping centers. This turnaround is attributed to Related Companies' strategic remerchandising efforts, which have introduced a balanced mix of high-end and accessible retail options, diverse dining experiences, and unique attractions like the Edge sky deck. The blend of offerings caters to a wide audience, including nearby residents, office workers, and international visitors. Hudson Yards' resurgence as a vibrant community hub and shopping destination underscores the resilience and adaptability of brick-and-mortar retail in a rapidly changing landscape.


How Hudson Yards defied its haters and became New York’s top mall