What: Harrods is celebrating its 175th anniversary with a year-long series of brand partnerships and exclusive collaborations, culminating in a grand Christmas display.

Why it is important: This milestone celebration highlights Harrods' enduring legacy and its ability to innovate and partner with top luxury brands to create memorable experiences, reinforcing its position as a leading luxury retailer.

Harrods is marking its 175th anniversary with a series of high-profile brand partnerships and exclusive collaborations designed to celebrate its rich history and future vision. Partnerships director Alex Unitt is spearheading the celebrations, which began with a month-long Burberry takeover that included customised store facades and digital elements like a Roblox activation. The campaign emphasises innovative approaches to collaborations, with more than 40 brands participating in unique ways throughout the year. The Harrods Bear, a mascot first introduced in 1906, is also central to the festivities with limited-edition releases from various designers. The celebrations are timed with Harrods' strong financial performance, reflecting a successful post-pandemic recovery. The grand finale will be a spectacular Christmas display, ensuring the year ends on a high note.

How Harrods is bringing ‘175 years of exceptional’ to life