What: Generative AI in the beauty industry

Why it is important: Incorporating AI in the beauty industry can simplify the shopping process for customers as well as give businesses clear information on what customers are looking for and their shopping habits.

Search queries are a major part of online activity, with potentially half of them going unanswered. Generative AI can help facilitate the shopping process by connecting consumers with brands, providing personalized recommendations, and helping brands stand out in saturated markets such as the beauty industry.

For example, the company, Haute AI, provides tailored product recommendations based on images submitted by its clients on its SkinGPT tool. Another example would be a person going into a chat with AI and requesting a skincare routine and leading the search with a picture of their skin or a product that they would like an alternative to.

The full implementation of AI requires education on how to understand the value of information that the tool can provide for businesses in content creation and standing out with a unique identity.

AI can also lessen the barrier to entry for aspiring entrepreneurs as there is readily available information on how to start a business and AI can assist in sorting them and applying them.

How generative AI will shape the face of the beauty industry