What: Department stores and other independent retailers leverage the growing interest for wellness and self-care to drive in-store traffic, designing new spaces and services that are certain to provide a meaningful and memorable customer experience.

Why is it important: Due to the substantial scale of the wellness market, which is estimated to be worth $1.5 trillion, and its rapid growth trend, brands and retailers stand to benefit greatly from integrating wellness experiences into their store strategies.

Retailers are continuously investing in their stores, aiming to offer a differentiated shopping experience thanks to distinctive and enjoyable services. For a few years now, several well-known department stores have undergone extensive transformation plans to elevate their shopping experience by modernizing their space and offering value-added services that extend beyond just shopping.

Selfridges in London offers beauty and wellness services, while Galeries Lafayette in Paris unveiled a 3,000 sq meter wellness gallery, becoming a true urban oasis. Both stores aim to attract more customers and fulfill different shoppers’ missions by incorporating these wellness experiences.

How Brands Are Infusing Wellness Services Into Shopper Experience