InterContinenal Hotels Group's 'boutique' brand Hotel Indigo has partnered with e-tail giant Asos for a pretty extensive Asos x Hotel Indigo Edits, a destination-based collection inspired by the seven neighborhoods where the brand is located in the US. The Hotel Indigo brand is expanding fast and aims to offer travellers a "one-of-a-kind boutique hotel experience with each bespoke property inspired by the culture, music, art and design of its surrounding neighbourhoods." ASOS x Hotel Indigo Edits bring these unique travel elements to life through fashion. The duo tapped notable social media influencers to curate a collection that captures the energy of the neighborhoods where you can find a Hotel Indigo. The partnership features seven men's and seven women's collections with around 140 pieces in total. Each edit "transitions seamlessly from day to night, reflecting the destinations that inspired them". Places concerned are Lower East Side Manhattan, LA Downtown, Denver Downtown, Nashville, Alexandria Old Town, Savannah Historic District and El Paso.

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