What: holiday initiatives at the US department store

Why it is important: despite a particular season organised around sanitary measures and restrictions, retailers are determined to celebrate the Holidays and find new ways to bring joy and cheer to customers

Nordstrom is re-imagining the season offering festive experiences in-store and online, with Virtual Santa Chats, letters to Santa, Holiday breakfasts and fun DIY activities for the whole family. Customers can book sessions via Nordstrom website.

The personalised,  private, virtual 15-minute video call with Santa is charged USD 20 and 100% of the proceeds benefit Operation Warm (which provides new winter coats to kids in need), as well as Big Brothers Big Sisters of America and Canada. Nordstrom will also host holiday-inspired breakfast in select store restaurants, completed with kids' activities and merry music.

Nordstrom offers virtual Santa chats, holiday breakfasts and fun DIY activities for the whole family