What: CommerceNext and The Commerce Experience Collective released a poll showing that inventory issues and consumer concerns over inflation will increase the cadence of markdowns.

Why it is important: Retailers are planning to step up the pace of promotions this year due to bloated inventories and consumer concerns over inflation.

After a year of repairing supply chains and staffing up warehouses, retailers are heading into the 2022 holiday season generally optimistic but facing new challenges that include inflation-spurred consumer attitudes and marketing ROI difficulties.

According to the report, 32 of the retail executives polled said they would increase the number of promotions. But markdowns are not the only worry this year. As Web3 rolls out with its cookie-less functions, changes in consumer privacy, which includes the implementation of California’s Privacy Rights Act and other laws, are also causing retailers anxiety.,

An omnichannel strategy will be essential for building customer loyalty that lasts especially in the upcoming competitive holiday season. For example, marketers can use SMS which ensures shoppers have a singular brand experience even as they shop across multiple channels, seamlessly connecting the buying journey.

Holiday promotions are expected as inflation affects consumer spending