What: The first batch of US retailers’ quarterly results announcements show that 2022 is ending with mixed feelings.

Why it is important: Inflation and customers’ reluctance to spend at home did not seem to be felt by US customers visiting Europe and other countries.

WWD reports in an extensive article that the 2022 Q4 outlook is mixed, as the results from holiday sales were not always in line with expectations, due to a tricky economy and a stressed customer.

There is a decoupling between overall sales and actual margins, as reported by Lululemon, American Eagle Outfitters or Macy’s. Most retailers’ shares went down due to the realization of the situation by investors.

2023 is considered with caution, with the target to regain control over inventories. Macy’s plans to focus on its private labels in order to increase their total share of business (currently 16%), as well as onboarding more brands on its digital platforms, with a limited inventory impact.

Holiday hangover hits retail