What: Betting on travel rebound, the concept store Gatezero will open in November.

Why is it important: Could pop up stores open in department stores, knowing Highsnobiety is no stranger to retail?

The Berlin-based menswear, luxury and streetwear content-and-commerce company will open “Gatezero” on 15 November and sell products across ready-to-wear and accessories from Acne Studios, Ambush, Comme des Garçons, and more brands, as well as Highsnobiety’s own collaborations in these categories. The Zurich Airport location is due to be open for six months, and additional stores in other airports are planned to open in 2022.

Highsnobiety to Open Concept Store in Zurich Airport