What: The Higg Index, which has been scrutinized in the past for claims of greenwashing, has been rebranded as Worldy.

Why it is important: Worldly is an attempt to reintroduce the label to fashion as it expands its range beyond the Higg Index. The consumer-facing transparency program remains on hold after it was flagged for being ‘misleading’ last year.

The Higg Co, the organization behind the Higg Index, which measures the sustainability of fashion brands, has rebranded itself as Worldly. The rebranding comes after the company had to pause its Higg Index due greenwashing claims that were flagged as misleading last year. The new name reflects the company's aim to provide a global platform for sustainability data. Worldly plans to expand its services to include other industries beyond fashion, such as beauty and home goods. The company aims to help businesses measure and improve their sustainability practices by providing data-driven insights and tools.

Higg Co, the data platform behind the paused Higg Index, rebrands as Worldly