What: Hermès sees the second-hand market as a threat that increases pricing and fuels counterfeiting.

Why it is important: Despite the growing second-hand market and larger rivals like Kering investing in the sale of its preowned merchandise, Hermès sees no appeal in adopting the trend.

Wary of second-hand dealers and compromising on quality to meet the quantity of demand, Hermès sees more threats than opportunities in the second-hand market. Engaging with resellers would also be detrimental to their regular clients visiting in-store.

While Kering has added second-hand to its strategy, LVMH is choosing to avoid participating in the second-hand market but has emphasized efforts to offer repair services for its products instead.

Hermès rejects second-hand market