What: Hermès has popped up in Brooklyn with a temporary gym that takes aesthetic cues from its signature accessory designs.

Why it is important: This is the HermèsFit concept’s first stop in the United States after an inaugural run in Chengdu, China, this past May. From here the concept will travel to Paris, Taipei and Shanghai. After the opening of a Bottega Veneta pop up store last June, Brooklyn has become a destination for luxury brands.

Fans and customers can book special exercise experiences featuring Hermès scarves, which have been applied to boxing bags and inspired new yoga sequences. Those with more of a taste for jewellery can participate in a “kickboxing with bracelets” class that incorporate Hermès’ classic enamel Clic Clac bangle designs.

There are Hermès-inspired barbells, a climbing wall, photobooth and juice bar. Interested participants can pre-register for classes on Hermès’ website or drop by the space at 60 North 6th Street for a peek at the experience. Proof of vaccination is required for entry.

Inside Hermès’ Temporary Gym Installation in Brooklyn