What: The Dutch retailer is cutting down on products with the goal to sell less but more qualitative and sustainable products.

Why it is important: This is also a perfect opportunity to maximize synergies with the owner of the group, Jumbo, who bought Hema in 2020.

Dutch retailer Hema is going through the second corporate reorganization in three years, following the appointment of a new CEO, Saska Egas Reparaz, a year ago.

The new plan involves cutting down 100 jobs at the headquarter in Amsterdam, with 40 people made redundant and the rest moved to another department or position. This follows the exit of the UK and Spanish markets, and also the desire to remove management layers and simplify the organization.

In addition, the product range will be reduced, with 200 products reviewed. Hema is exiting entirely the food and drink market by closing the category.

However, less is more: Hema plans to sell less products but of higher quality, invest in its shop experience and its operations sustainability.

Hema cuts down on jobs and product offer