What: Travel retail operator Heinemann is back at Dusseldorf airport after 10 years.

Why it is important: They aim to use the airport as a base to test their most innovative stores and promote local and regional brands.

After a 10-year hiatus, travel retailer Gebr. Heinemann has reopened its stores at Düsseldorf Airport, coinciding with the resurgence of the MICE (meetings, incentives, conventions, and exhibitions) business in the city. The collaboration aims to capitalize on increasing international arrivals due to the growth of trade events. The relaunched stores emphasize regional specialities and sustainability and cater to younger demographics by introducing trending and social media-favored brands.

Heinemann is back at Dusseldorf Airport after 10 years