What: There is a difference in traffic and turnover whether health pass is mandatory or not for customers to enter.

Why it is important: To date, the stores under such restrictions record a drop in traffic between -15 and -25%, and a drop in turnover of between -15 and -20% compared to other centers not subject to health pass.

Since 16 August, about 150 shopping centers of more than 20,000 sqm in France have gradually introduced the control of visitors’ sanitary pass at the entrance. The measure is enforced where Covid cases exceed 200 out of 100,000 persons.

In the clothing sector (brands and department stores), the Trade Alliance notes an average turnover differential of around 18 points between points of sale subject to the health pass, (during the week of 16 August).

The impact is less negative in very urban centers, targeting high revenue customers, than in more popular areas.

Health pass consequences for French retailers