Harvey Nichols soft-launched an omnichannel concept store on Monday 16 September 2019, part of an almost $32 million re-haul of the business that dramatically transforms its Pacific Place mall store location and global e-commerce offerings. One of its goals with the concept is to drive in-store pick-up of orders to 35 percent (up from 25 percent now). The website will focus on stocking major international brands, while the physical store will be more focused on promoting new and emerging labels. The availability of stylists, even to online shoppers, is another key initiative for the brand.

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