What: The department store partners with My Wardrobe HQ for a pop-up and an online offer.

Why is it important: Rental is becoming increasingly common, after MYWHQ popping up at Liberty last year and Selfridges offering an in-house rental service as part of its wider Project Earth initiative.

Harrods said the pop-up will stock a “highly curated” edit of formal and event pieces as people return to socialising. The pop-up will be located on Harrods fourth floor and on MWHQ’s own website. Customers also have the option to purchase the pieces.

Alongside rental, Harrods has also introduced after-care and bespoke services designed to prolong the lives of luxury items. Harrods offers a bespoke alterations service, an in-house cobbler at Shoe Heaven on the fifth floor, and also houses The Restory, which specialises in cleaning and repairing accessories.

MWHQ got a publicity boost last month after Carrie Symonds, Prime Minister Boris Johnson’s wife, wore a series of rented outfits and accessories to the G7 summit in Cornwall, England.

Harrods Welcomes Fashion Rentals With My Wardrobe HQ Pop-up Shop