What:  Harrods has revealed its latest fashion campaign in the form of a new film, produced in collaboration with Iconoclast UK.

Why it is important: The film celebrates the unique product range offered in the Knightsbridge shop, showcasing the freedom of expression and creativity that fashion grants us.

The concept and direction come courtesy of Iggy London with the campaign conveying Harrods as a “space where anything is possible, and where fashion-lovers can be whoever they want to be and wear whatever they choose without boundaries or limits”.

Harrods unveils new campaign film, blends culture with fashion