What: Cognac brand Hennessy will launch a permanent retail shop in London department store Harrods next week, with an exclusive ‘one-of-a-kind’ bottling up for grabs.

Why it is important: The brand’s first standalone Hennessy Boutique will open in early June 2022 on the lower ground floor of the department store in London’s Knightsbridge.

The boutique will feature the brand’s entire collection, including rare Cognac blend Hennessy Paradis.

Hennessy will also unveil a new expression, crafted exclusively for Harrods using some of its rarest eaux-de-vie. It will be presented in a limited edition dame jeanne bottle, created in collaboration with artist Nelly Saunier.

The boutique will also provide an exclusive personalisation service, called Hennessy Hands. The service will offer leather bottle tags that can be added to the neck of a bottle, and a collection of personalised and handmade options and colours, including embossed gold or silver initials.

Harrods to open Hennessy boutique